“Sisu is a Finnish concept and cultural construct that is described as a combination of stoic determination, tenacity of purpose, grit, bravery, resilience, and hardiness.”
SISU Consulting takes on clients within the cannabis & hemp industries and assists them with customized packages for their unique needs. Our firm accepts upfront payments for services along with retainer fees.
Throughout our work in over 20 U.S. states and 10 countries, our team serves clients through superior customer service, professionalism, proprietary research methods and information networks, and traditional virtues. You can view examples of our client engagements on our case studies page.
Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.
Services
Operating partner
For both new and existing firms, the SISU team advises companies with developing long-term strategies and overcoming operational hurdles. This can include business plan development and implementation, strategic partnership structuring, and turnarounds.
License acquisition
The SISU team has won licenses in multiple highly competitive limited-license application rounds at the state and local levels. We work with your team from the pre-legislation passage stage, to crafting a winning application, to building out and initiating operations after a license has been won.
Due diligence
SISU’s due diligence offering combines cutting edge operational cannabis experience with time tested data analysis and investigative skills. Our unique knowledge on relevant industry risks and opportunities allow us to responsibly and efficiently serve current and aspiring cannabis investors and firms.
Team
Colin Earl - LinkedIn
Founder
Colin Earl is the Founder of SISU Consulting, a cannabis consulting firm servicing medical, adult-use, industrial, and ancillary businesses. He has assisted clients in the four main subsectors of the industry, in addition to research institutions and investors, both around the world and in the United States. Colin manages projects ranging from strategic leadership, license acquisition, business development, and investment analysis, to research and development and process improvement. Overall, Colin focuses on creating value for shareholders and improving the operational efficiency of my clients, with a strong emphasis on environmental sustainability.
Colin holds a degree in Security and Risk Analysis, Cyber Security from Pennsylvania State University, along with experience in the auto racing, cyber security, and energy industries. As always, he is prepared to bring his unique perspective and lessons learned to any project.